Some Basic Questions About FaceBook

Almost everyone now has a FaceBook account, mostly because it is the biggest social networking site on the internet. However, not everyone is completely familiar with FaceBook, and they have basic questions, but they are too shy to ask them. Therefore, I am going to try to answer some of the most basic questions asked in regards to FaceBook.

• What is The Different Between A FaceBook Profile and A FaceBook Page?

Just like with Google+, a FaceBook Profile is for personal accounts. A FaceBook page is for an entity, such as your company.

• I Accidentally Set Up A Profile Page, Can I Convert it To A FaceBook Page, Instead?

FaceBook has recently release a business migration tool that will allow you to do this, without losing any followers. Even though you will not lose any followers, you will lose page content and pictures. Also, if you have less than 100 friends, you are given the option to rename your FaceBook Page.

• I Have A FaceBook Page, Can I Add Another Administrator to The Account?

Yes, you can. Just head on over to the Applications page, select Page Manager, and then add someone else as a page administrator. Keep in mind, they must have a FaceBook account as well.

• How Do I Get A Page Vanity URL?

Firstly, you have to have 25 likes on your page (fans). Once you have gotten to that milestone, you can go to facebook.com/username, click “Select a Username” and then enter the username you wish to have. After that, press “Check Availability” and then you can confirm your username.

If you have any other basic FaceBook questions that you know of, and you have answers to them, please list them below. If you have found this information to be helpful, please let us know. We love knowing that we have helped our readers out.

FaceBook Marketing Tips and Techniques

Most likely, if you own a website, you will want to have a FaceBook page, in hopes that you can harness some of the massive traffic that FaceBook receives on a daily basis. Well, there are certain things you can do in order to improve your FaceBook marketing efforts, and the first thing is giving incentives. If you want more followers, offer them something special if they decide to follow you on FaceBook. For instance, if you only give out special information on FaceBook that you won’t be giving out on your website, such as coupon codes, helpful articles, etc… You will most likely increase your conversion rates quite drastically.

You have to make sure that you always remain relevant to your content on your FaceBook page. If you spread yourself too thin you will lose some fans. However, you should always try to keep things interesting, so you can keep the attention of your target audience. For instance, if you are going to post up a funny YouTube video, make sure it is related to what you offer on your website in some way. You can also feel free to write about current events, but somehow tie it in with your website’s content. That way, you always stay on topic, and your fans know what to expect out of your updates.

Lastly, make sure that you always include pictures in your updates. This is one advantage that FaceBook has over Twitter. You have the ability to post pictures within your updates, and it is a great way to grab your fans’ attention. Once again, make sure that your picture is relevant to your website, in one form or another. For instance, maybe take a picture of you at your computer desk, working on your website? Whatever you decide to do, be creative and use this tip to your advantage.

Optimize Your Social Media Customer Information

Your social media connections are more than just the Tweets you get through Twitter or the Likes you get on Facebook.  Those connections are your customers.  They have faces and names, wants and needs.  If you don’t know the faces and names, at least you should be paying attention the wants and needs.  After all, that is the core of your business.  If you have no clue what your customers are looking for, you are missing out on your target audience.  If you have no target, exactly what are you aiming at?

Ok, so that question is firmly holding your attention.  So what do you do next?  The answer to that one is that you have to get the proper information from your customers in order to determine their needs without invading their privacy or pushing them away.  Along with watching what they buy from you, watch the content they are reading on your website, the messages they respond to and read through your social media, and the gain or loss in sales as a result of your social media marketing efforts.

There are other bits of information that you have to obtain in a sale, but you have to be careful how you use that information.  For instance, you may have a customer’s full name, address, phone number, email, and credit card information, but that doesn’t mean that you can use that information for additional financial benefit.  For one thing, that is unethical.  For another, it is against the FCC laws of privacy.  Unless you have specific written permission from a customer, you cannot use their personally identifiable information in any publically available marketing method.  Therefore, when you are doing your market research with that information, be sure you use only aggregate data that does not personally identify any one of your clients.  They will appreciate the fact that you maintain confidentiality, and will reward you with return business.

What is Social Commerce?

If you have ever stumbled on a Facebook user that is selling their products through their Facebook page, he or she is doing social commerce.  It isn’t a new way of doing business, but it has become a very popular way to increase sales.  If your company isn’t taking advantage of social commerce then you are missing out on a huge opportunity that many businesses are already enjoying.  If you don’t see the potential in using sites like Facebook in your business, consider the following facts:

• 1 in every 13 people on Earth is on Facebook.  That is a lot of potential fans and customers.
• 56% of fans say they are more likely to recommend a brand to their friends after becoming a fan.
• 77% of people like getting exclusive offers that are redeemable on Facebook.
• 51% of fans are more likely to buy a product after becoming a fan of a brand.
• $85 is the average amount that users spend when they shop on Facebook.  Multiply that amount by the number of potential fans and customers.
• Facebook users spend 45% of their time on the news feed reading the posts and offers from the brands that they have become fans of.
• 53% of Facebook users said they were more likely to buy a product that is recommended by a friend.  Never under estimate word of mouth advertising.
• 1,000,000 links are shared on Facebook every 20 minutes.  Is yours one of them?

Given these enlightening statistics, you can see why Facebook has become one of the best marketing tools to add to your marketing strategy.  It has been proven that using the site for social commerce turns fans into buyers, giving you a great opportunity to expand your business.

Why Don’t You Like Me?

There are a lot of businesses that use Facebook in their marketing strategy, and for good reason.  Millions of people sign in every single day to take a peek at what their friends and family are doing.  And there are a lot of them that are checking for news about their favorite businesses.  So you have to wonder how you get a piece of that action.  How do you get people to “Like” you and follow your business?  Here are a few tips:

• Tell the world about your Facebook page.  Both online and offline, make sure that people know they can find you on Facebook.  Be sure to put a “Like” button on every page of your website, giving site visitors the option of sharing your site with their friends and family.
• Keep your content fresh.  You have to make sure that you are posting fresh content regularly on your website, and connect it to your Facebook account so that your customers are updated with your news automatically.
• Offer something of value.  Reward your “Likes” with a coupon for a percentage off on a purchase from your business, or an entry into a contest with a prize that is worth having.  When someone discovers the value in hitting your “Like” button, they will share it with their friends.  For example, if you off a ‘buy one get one free” offer to the customers that “Like” you, your current customers will spread the news in order to allow their friends to save a few dollars, too.
• Encourage conversation.  Don’t post just content about your business on Facebook.  Post subjects of interest relating to your industry, and ask for the opinions and comments of your customers.  One question surveys are a good way to do this.

The point is that if you are offering what your customers want to see, they will “Like” you.  You just have to remember that they are social creatures just like you are.

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