There are a lot of businesses that feel that using social media sites like Twitter are not worth their time and effort. They see them as “time-wasters” that really don’t serve a purpose in marketing. But there are some surprising facts about Twitter that you should know before you turn a blind eye to the service.
For instance, did you know that Twitter users that follow a particular business or brand are more likely buy and recommend them to others? It’s true. Twitter users surveyed that follow at least one brand on the service weighed in a fully 50% that would purchase the brand they follow and recommend it to friends and relatives that also use Twitter. What is really surprising is that it is male Twitter users following a brand that are more likely to buy than their female counterparts, showing 55% over 45%. Statistics such as these can help you in targeting your products for particular audiences.
Oh, but there is more to learn, dear reader. Most Twitter users (64%) that follow a brand do so because they are already a customer of the business. 61% continue to follow a brand in order to be the first to learn more information on the brand and business. If you’re offering coupons and discounts, you have 48% of Twitter brand followers that are paying attention.
Once a Twitter user starts following a brand or business, they tend to stay with them. Only 13% of them have “un-followed” a brand, meaning that they either found a brand they like better, or just lost interest. Either way, you want to be one of the ones they keep.
If these statistics don’t convince you to take a better look at Twitter in marketing, there probably isn’t much that will. Ask your fellow social media marketers, and share what you learned here.