It has been proven that posts made on FaceBook between the hours of 8pm – 7am have 20% more user engagement, than posts made between the hours of 8am – 7pm. If you think about this, it makes complete sense why there is such an increase in social engagement in the later hours. During the hours of 8am – 7pm most people are going to still be at work, or in school. Therefore, they are most likely not going to have the ability to interact with FaceBook, and if they do, it certainly will not be for an extended period of time. Once they are home, they are able to spend more time on FaceBook, doing what they want to do.
Most companies frown upon the use of social media websites in the work place. Therefore, most people are not going to risk their job just so they can log onto FaceBook and see what their friends are up to, and they are certainly not going to risk logging in and clicking on one of the links that you have posted up. Therefore, most people keep their daily FaceBook use to a minimum.
Therefore, if you want to run a successful FaceBook campaign, you have to do your research. Keep different time zones in mind, and how people interact with FaceBook during different times of the day. If you can tap into this strategy, you will undoubtedly get more traffic from FaceBook, and be able to take full advantage of your FaceBook account. A lot of people do not even think about this aspect of FaceBook marketing, so you need to take advantage of it to its fullest.
If you decide to employ this strategy please let us know how it worked for you. As always, if you have any other FaceBook tips, we would love to hear them. Just leave a comment below.