Rich Site Summary or Really Simple Syndication (depending on who you talk to) is a really simple way to increase traffic to your blog or web site. Basically, they are files that are submitted to a feed directory and sent to your readers in a short time. This allows subscribers to your RSS feed to see your content quickly, quite often in 30 minutes or less.
What this means to you is that your RSS feed makes it easy for subscribers to add your links into their own web sites or blogs. When they see your content and find it worthy of sharing (and let’s hope that it is!), they will include your link as information that is relevant to their own, increasing traffic to your web site.
Although it is preferable that your loyal readers return to your site frequently for updates, some people miss new content or get tired of visiting all of their favorite sites to get what they want. Getting your content via your RSS feed allows them to get your updates on the fly, prompting them to revisit your site and share it with their friends. If your feed includes the addition of new products or sale price, you can increase your sales by letting your subscribers know about them.
Of course, it goes without saying the keeper fresh content on your web site or blog is must, it’s also important that the content be entertaining and useful. Visitors will not subscribe to RSS feeds that will send them poor content. With the wide array of media choices today, there are a lot of ways to add purpose and entertainment value to your feed. Technology is changing all the time, and a lot of internet users can receive your RSS feed on their mobile devices. This allows you to create your stream of income no matter where your subscribers are.