Advertise Your Business in a Totally ‘Tubular’ Way

September 16, 2011 by  
Filed under General, Social Media Tips, Videos, YouTube

Image courtesy of Lady Dragonfly via Flikr

When your business isn’t getting response from the public with still pictures, writing and audio alone, there is another way; by using sight, sound and motion in a video to accent your business assets and principles.  The social media of YouTube is a way to do just that and it’s viewed by millions.  You can be a large corporation or a small business with varying levels of video knowledge.

The viewer can be entertained and learn more about your business by viewing content styles they can appreciate, music, dancing, product and service views, some in still mode and others in motions. Remember, the more people you please with the style the more it will be watched, which can boost your sales.

YouTube has many options and tools that can be used such a video targeting tool to find advertisements that you want to place your advertisement against to be more competitive. You can bundle channels, categories and YouTube videos in ways that gets your message across.  It also has ‘Partner Watch’ which places your ad next to many other businesses large and small, some that are even high profile, so when a potential customer searches for content type such as ‘creative clothing’ your ad will show with others rather than having to be searched out separately.

You can create your own program or work with the YouTube Team to develop the best video design to capture your potential customers.  You can have a running ad for 24 hours 7 days a week or limit it to the lengths of time you prefer.

Millions of people can be reached at anyplace and at any time with only one add placement. Whether it’s found on desk computers or mobile devices and it can allow your business interaction to find consumer preferences of products and services offered. This is done by being able to see what kinds of people are viewing it as well as the numbers of viewers allowing design alterations as needed. YouTube does have a reporting tool to assist with this.

There are a few guidelines that need to be followed, but they generally reflect common sense as far as appropriate internet content to remain conscientious of the general public.

Advertisers must make sure they obtain all necessary rights such as using music, pictures or writings done by others.  It must be community friendly such as no nudity, drugs, violence or criminal acts displayed, hate or abusive speech used, or someone’s personal information displayed.

There are other guidelines such as time limits on mastheads and double-click versus auto-run ads.

So use one of video’s Social Medias to advertise your business in a ‘Totally Tubular’ way to capture potential customers and boost your sales.

The New Customer Relationship

October 18, 2010 by  
Filed under Videos

Relationships have changed in the world of marketing your business. Customers don’t respond anymore to just having slick and impersonal advertising thrown at them. They – we – want to interact with the business who’s selling a product or service we could possibly use.

Social media marketing is one way to create and grow the type of interaction that allows customers to get to know like and trust you. Because if that doesn’t happen – here’s what does: