Tips to Help Optimize Your Twitter for Search Engines

Back in the day, everyone knew that social media networks such as FaceBook and Twitter both had nofollow attributes associated with outgoing links. Therefore, you would not gain any search engine authority whenever you posted your link on Twitter or FaceBook. However, the game has changed since then, and actually back in December of last year, Google said in an interview that tweeted links are a signal for search engines organic and news rankings. So, don’t ever be afraid of posting your link up on Twitter now. It definitely helps!

Whenever you post on Twitter, you should always try to get some use out of your keywords in the tweet. However, with 140 characters this can become a bit of a challenge. To make matters worse, but this definitely helps, is that you want your tweets to be able to be retweeted without the person retweeting having to delete some of your message. You never know, they could end up having to erase your keywords from the tweet. Therefore, whenever you tweet, try to give a little bit of legroom. Instead of taking advantage of the full 140 chars, try to limit yourself to around 120 characters. That way, you can take full advantage of retweets and your keywords will still be intact.

Whenever you make a Twitter account your username does have an influence on SEO. Never have a username that has numbers in it, because a lot of the spam bots on Twitter have numbers in their username. Whenever search engines such as Google comes across links posted by people with numbers in their username they disregard them, because they cannot differentiate whom is truly a spammer, and who is not. Therefore, leave numbers out of your Twitter name.

If you have any other search engine advice for social media outlets, please post below and let us know.

Some Simple Tips That Will Help You Optimize Your Twitter Account

If you have a Twitter account it is most likely because you want to market your business on Twitter. That’s completely understandable because it’s a great way to gain traffic and potential customers. However, Twitter has personal branding options that you just can’t simply leave it. If you want to increase your effectiveness on Twitter I am going to give you some simple steps on how to accomplish this.

Take advantage of using a custom background on Twitter. This is one of the first components of your Twitter account that you can optimize and I would highly suggest doing it. You will have the option of being able to upload your own custom background, or you can choose from a list of default backgrounds on Twitter. You should never use the default option. Using a custom background on Twitter will make your page more unique, and stand out amongst the other millions of Twitter pages.

Your account picture is another thing that you can completely customize on Twitter, and you should never leave this out. Having the default avatar of an egg will not help your Twitter marketing campaign. You should consider uploading your business logo, or something that pertains to your business.

Also, do not ever forget about your Twitter bio. This is another thing that will set you apart from everyone else. Give people information about your company or your brand, but do not make it too long, or boring. Of course, link to your website in your bio where users can find out more information about yourself, or your company.

If you have any other Twitter tips please leave them in the comments section located below this post. We love reading what our readers have to say.

Great Examples of People and Companies That Engaged Their Social Media Followers

If you want more Twitter followers, or more people to Like you on FaceBook you are going to have to offer them something in return. Most of the time simple information works, but some people take it a step further and offer people something more in order to gain followers, or to get people to Like them on FaceBook, so we are going to go over some example, and maybe it will get your creative juices flowing.

• Artist Made a Sketch of Every New Twitter Follower

An artist made a commitment that he would sketch the first 2,000 people that followed him on Twitter. Seemingly overnight his Twitter account blew up with a slew of new followers that were eager to have a sketch of themselves. He kept his word, and now he has a ton of new followers that are interested in his work.

• Wendy’s Gained 30k Twitter Followers Over The Span of A Month

Wendy’s hosted their own game show on Twitter. All you had to do was include a certain Twitter handle in your tweet to participate. In return, you could win all sorts of prizes and coupons. As a result of this, they gained 30k Twitter followers in a month.

• Offering Coupons or Special Deals

If you run your own business, or offer certain products that people be interested in, you should definitely consider offering coupons or discounts. A lot of companies are doing this and as a result they have gained tons of new fans on their social networking pages. For instance, Healthy Choice’s fan count grew from 7,000 Fans on FaceBook to over 60,000.

If you have any other examples of ways to increase engagement on social networking websites please let us know.

Step-by-Step Guide on How to Use Twitter For Marketing and PR Purposes

1. 

   Image courtesy of Jerry Slifwer via Flikr

   Go to Twitter and create an account. You can do this by going to www.Twitter.com and clicking on the “Get Started – Join” link at the top of the page. The sign-up process s is fairly simple, so you should not have a problem getting started at all.

2. Start posting some updates. The great thing about Twitter is the fact that you are limited to only 140 characters, which equalizes the playing field, especially if you are not a very good writer. Almost anyone can be a great writer when they are limited to only 140 characters, so get to posting links to news articles, talk about an interesting idea you had, talk about what you are cooking for dinner, etc… Just keep your Twitter account updated consistently.
3. Start making some friends on Twitter. Making friends on Twitter is extremely simple. When you find someone that you are interested in, all you have to do is click on the “Follow” button, and you will be graced with their updates from there-on. Most commonly, the person you decide to follow will also follow you back. After that, begin interacting with them.
4. Posting URLs Properly. This is one thing you will have to get good at, because if your URL is extremely long, it will not leave you much room to write anything because of the 140 character limit. Therefore, when posting a URL you should use a URL shortening service such as TinyURL.
5. Chat with other Twitter users. If you want to have a successful following on Twitter, you should mention other people in your posts, and reply to direct messages whenever you receive them. Interacting with your followers will definitely make you a success on Twitter.

 

If you have any other Twitter tips for marketing and PR purposes please leave a comment below this post and let us know. We would love to hear your input on the subject.

What Are The Best Hours To Post on FaceBook?

It has been proven that posts made on FaceBook between the hours of 8pm – 7am have 20% more user engagement, than posts made between the hours of 8am – 7pm. If you think about this, it makes complete sense why there is such an increase in social engagement in the later hours. During the hours of 8am – 7pm most people are going to still be at work, or in school. Therefore, they are most likely not going to have the ability to interact with FaceBook, and if they do, it certainly will not be for an extended period of time. Once they are home, they are able to spend more time on FaceBook, doing what they want to do.

Most companies frown upon the use of social media websites in the work place. Therefore, most people are not going to risk their job just so they can log onto FaceBook and see what their friends are up to, and they are certainly not going to risk logging in and clicking on one of the links that you have posted up. Therefore, most people keep their daily FaceBook use to a minimum.

Therefore, if you want to run a successful FaceBook campaign, you have to do your research. Keep different time zones in mind, and how people interact with FaceBook during different times of the day. If you can tap into this strategy, you will undoubtedly get more traffic from FaceBook, and be able to take full advantage of your FaceBook account. A lot of people do not even think about this aspect of FaceBook marketing, so you need to take advantage of it to its fullest.

If you decide to employ this strategy please let us know how it worked for you. As always, if you have any other FaceBook tips, we would love to hear them. Just leave a comment below.

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