It’s a fact that news travels fast in social media. There are some events that are all over the globe in just a matter of minutes from the time they occurred. People always say, “Wow, that was fast – it just happened!” Are you seeing a light bulb turn on yet? If you aren’t, let me explain a little more. If news is getting around social media that fast, why isn’t your business? Ah, there’s the light bulb!
Along with advertising your products, you get the name of your business out there even faster by publishing press releases for some free publicity. Keep in mind that publicity is not advertising. It is telling people what your business is all about, and the events that occur there. For example, if you are giving out free samples of your products, having a contest related to your business, or sponsoring a charity event, it is news to your followers.
You can get free publicity and a bigger customer base by publishing your business news on press release sites, through your social media network, in local newspapers, or through video media. At the end of your article, be sure to add the name of a contact person, an email address, your social media links, web site link, physical business address and a telephone number. If anyone has questions or needs more information on your events, they will be able to reach you easily.
Whatever you do, don’t make your press releases sound like an advertisement in disguise. If you do, they may not get published. Make sure the message you are sending is actual news. Of course, if you do have something new and innovative to share, you can describe it. People love to hear about new things. But be careful of your wording. Use “this is what it is” instead of “I can sell you this.” People will be more intrigued with how the item can make their lives better, and will contact you.
When your business isn’t getting response from the public with still pictures, writing and audio alone, there is another way; by using sight, sound and motion in a video to accent your business assets and principles. The social media of YouTube is a way to do just that and it’s viewed by millions. You can be a large corporation or a small business with varying levels of video knowledge.
The viewer can be entertained and learn more about your business by viewing content styles they can appreciate, music, dancing, product and service views, some in still mode and others in motions. Remember, the more people you please with the style the more it will be watched, which can boost your sales.
YouTube has many options and tools that can be used such a video targeting tool to find advertisements that you want to place your advertisement against to be more competitive. You can bundle channels, categories and YouTube videos in ways that gets your message across. It also has ‘Partner Watch’ which places your ad next to many other businesses large and small, some that are even high profile, so when a potential customer searches for content type such as ‘creative clothing’ your ad will show with others rather than having to be searched out separately.
You can create your own program or work with the YouTube Team to develop the best video design to capture your potential customers. You can have a running ad for 24 hours 7 days a week or limit it to the lengths of time you prefer.
Millions of people can be reached at anyplace and at any time with only one add placement. Whether it’s found on desk computers or mobile devices and it can allow your business interaction to find consumer preferences of products and services offered. This is done by being able to see what kinds of people are viewing it as well as the numbers of viewers allowing design alterations as needed. YouTube does have a reporting tool to assist with this.
There are a few guidelines that need to be followed, but they generally reflect common sense as far as appropriate internet content to remain conscientious of the general public.
Advertisers must make sure they obtain all necessary rights such as using music, pictures or writings done by others. It must be community friendly such as no nudity, drugs, violence or criminal acts displayed, hate or abusive speech used, or someone’s personal information displayed.
There are other guidelines such as time limits on mastheads and double-click versus auto-run ads.
So use one of video’s Social Medias to advertise your business in a ‘Totally Tubular’ way to capture potential customers and boost your sales.
How much does your business spend on designing standard paper advertising such as flyers and for magazines and newspapers? How many people are actually reached and use those advertisements to become your customer? How many viewings do you actually get on a web page design? Using circulars for advertising are easily thrown away and not eco-friendly, not to mention how many trees are downed just to be thrown away and they only reach a limited amount of people. Websites have to be linked to other web sites and still need to be searched out by an individual with only that product, service or business being done through a specific keyword search so still limited to only those specifically looking.
Get the purpose of your business, products and service out by advertising on Facebook which places your business in front of millions of faces 24 hours a day 7 days a week by desk top computers, laptop computers, mobile phones and ipads in the home, at businesses and during travel.
Reach the Right People at the Right Time to be able to reach out to millions of people at once. Get through to your audience with easy, cost effective advertisement that lets people know of your product or service so even if they aren’t looking for it at that time they will still know it’s available.
Your advertisement can also be customized a number of ways such as targeting the exact demographic audience for products or services being sold. Customer target filters can be used such as a specific age group or specific collection purchasers. The flexible pricing and real-time can also allow suggested bids to provide guidance for cost-effective ad campaigns for customers of products and services sold by auction means.
Low cost of participation on Facebook for Advertising allows your advertising budget to be controlled and reaps larger profits compared to other means of advertising that often only reaches smaller groups of potential customers.
There is a much larger presence for your business with pages, events and ads. Users of Facebook can boost referrals by browsers looking through it, pushing the ‘like’ button and leaving positive comments that many others will see.
The business advertisement designer is able to add colorful pictures of products and services offered as well as entertaining eye catching slogans to encourage interaction with your company or business.
So check into this social media type for advertising your business. It could be one that is very helpful to boost your sales. Get what you offer into their face and interact with your customers to promote sales.
Social media has become so popular that most people are adding businesses to their Tweet list on Twitter. They love to see what is being offered at the time it is being offered. Twitter is being used by many more businesses to reach out to customers and pump up their sales and it is being shown to be quite effective.
They are able to get highlights of their business into 140 characters or less of what specials they are offering on that day. The messages are quick, easy to write and understandable to a large population looking for your products or services being offered as well as specials you may be having on any given day or time period. By doing this they can reach people already in the area of their business or communicate with them to draw the customer in. It’s important to the business to make their words as colorful and catching as possible even sharing current photos of what the business is offering. They are also able to add a profile or links.
Often people will look up a product website where Twitter is linked in and the customer can go through Twitter to find out the most current offerings often times passing the Twitter to other potential customers by passing the website links or Twitter addresses on to their friends, families and co-workers. Twitter is being used by many on mobile phones, iPads and laptop computers, so the sales options are even greater to all those who monitor Twitter on the go.
Business are allowed to monitor customers and reply in real time to their questions as well as get feedback on product or services that are currently offered that provides the ability to adjust what the offers are to potential customers of different geographical areas, cultures and economic groups. It gives the opportunity to build relationships with customers who may be looking for their products or services repeatedly in the future allowing you to have a more solid business foundation and reputation. The managers of the business are able to listen to what is currently being said about what they offer, respond to customers and ask the followers for feedback in real time which can allow the business to adjust their offerings more quickly than the standard paper advertising and request for surveys used in the past on which they based any changes.
So go ahead and Tweet your Sales for more rapid business growth, greater customer volume and sales.
When you turn on your TV, more than likely you will see a series of advertisements every now and then. It is still the most popular way to advertise, and it is how a lot of businesses reach older or technology-challenged people. But for the younger generation, you may want to take advantage of using YouTube. Here are some reasons why:
- YouTube is Free – Paying for television advertising can break your bank, with the popularity of the program being aired determining how costly your ad will be. It is also hard to reach your target audience, since a lot of people don’t pay attention to the commercials. YouTube lets you target your ad to a specific audience, since that is what they are looking for. And it won’t cost you a penny!
- YouTube is On The Go – People don’t have to be at home to watch your ad, and a lot of them will look for what they want on the internet. This lets them find you on the go.
- YouTube is Always On – Your ad can be viewed 24/7/365, allowing your audience to see your video any time they want to and as many times as they want to. If they find your ad to be unique and entertaining, they may also share it with others just for the entertainment value.
- YouTube is Less Restrictive – Television does not allow some things to be broadcast, but as long as it’s legal, you can say or do pretty much anything you want to on YouTube. This allows you get creative in the content of your video to grab your audience’s attention.
- Anyone Can Post a Video – It is easy to create a video, and you can post as many as you want. You can let people know more about you and your business, and allow them to see more than one video from you. This helps to get your brand out there to be recognized.
There are a lot of good reasons for using YouTube as part of your marketing strategy, so please share your reasons and experiences with us here.