A lot of businesses are not fully using the internet in their marketing strategies. You can build a web site, start a blog, do email marketing, and still not have the results you are looking for. So go for the big guns. You hit sites like Facebook and Twitter to get your business into the social world. Great! But that isn’t all you need to do. Do you know how many people visit your site and buy and your products because of your marketing campaign? Those sites can tell you about the click-throughs, “likes” and tweets you get from those accounts. But are you LinkedIn?
LinkedIn is another social media site, but it is geared more toward professionals and their businesses. There is interaction there that can give you the information you need to getting your business to be well-known. In addition, if you are looking to hire an employee or two, LinkedIn can help you there, too. Or maybe you want to affiliate your business with someone else’s. That’s possible, too. The people that are looking for affiliations as well as those that want to affiliate are listed on that site. It definitely doesn’t hurt in getting your business name out there when you write a public message to another business that is doing the same thing (or something similar) that you are. You both win. You both have your business names published with the type of business that you have.
Sometimes people will browse just to see what’s there. If your name comes up several times someone will remember you. They will click on your link to see what you offer, and may make a purchase. They might even tell their friends about you. After all, this is a social world. And remember, one sale is better than none at all. Thank them for their patronage.
If you are on LinkedIn, perhaps you could give some tips on using the site to benefit business. Please share your knowledge here for all of us to see.
There are many tips out there on using social media in marketing. It’s a sure bet you are not new to the internet either. You probably use some of the social media sites to keep track of family and friends, but you may not have realized how important they can be to your business. Did you know that talking to your Aunt Mary about your business might have just made a sale for you? She might have told her friends, who told her friends, etc.
“Word of mouth” is one of the best ways to advertise, and on the internet, one day of that sort of advertising can show nearly instant results. Go ahead and post a link to your business on your Facebook status. Let people know that you have a business and you want them to know about it. “Check out this link. This is the business that I run on the internet!” Your friends and family are usually more than happy to click on that link, and some of them will make a purchase. Then they tell their friends – the ones you don’t even know.
The same happens with Twitter, MySpace, and many others. But you have to get the word out there. If you do not participate in these social sites, sign up and get moving! You could be missing out on the biggest business-building revolution since the invention of the computer. Not only can you have a personal account, but you can add a business account that can send content to your customers, encouraging more sales.
Blogs are also helpful in getting your business noticed. Starting your own blog as well as posting on others blogs lets even more people see your business. You can put those up on your social sites as well, as long as they are not your direct competition.
If you are already in the social realm of marketing, please let us know how you got there and how you use these services. People come up with different ideas all the time, and sharing them here will help us all.
There are a lot of businesses that are taking advantage of social media in marketing. If you are one of the many businesses that have created a custom Facebook Fan Page for your business, you are probably wondering exactly what to do with it. The answer is pretty simple: Hire it!
You have probably already collected some “likes” for your brand, and those people can help you in building your business. But you do have put a little effort into it. Here are a few tips to get you started:
- Respond to them – Some of your customers will post to wall with a comment on your products or services, or ask questions about them. Be sure to respond to all comments and questions, whether they are good or bad. Answer all of their questions, and possibly suggest other products in your business that can help them. Always take the opportunity to thank them for their interest (and possibly make another sale). If you get a bad comment, turn it around to your advantage. Apologize if there was any inconvenience, and take action to regain that customer.
- Ask questions – Getting to know what your customers want is important. Ask them is there are other products or services they would like for your company to provide. Ask them about your web site, and whether it is easy to use and if the content is what they are looking for.
- Get them involved – You can offer to post your Fan of the Week as your profile picture for a week, rewarding the frequent posters. People love to know that you are aware of their loyalty and you create loyalty in other customers as well.
Your Facebook Fan Page can be a gold mine in increasing your sales as well as the popularity of your business web site. If you have other tips in its use, please share them with us!
If you are using your Twitter account to allow your customers to follow your business, you should create a custom Twitter background that will tell them who you are and what they can expect from your Tweets. You can use your company logo as well as product pictures so that your potential followers will recognize your Twitter page immediately when they sign in.
You should have a good image editor to create your custom background. Photoshop is one of the best for the job, but you can also find plenty of free ones out there that will still allow for good quality work. For example, Gimp is free and has many of the same filtering and layering features that are found in Photoshop. Another good free image editor that is entirely web based is Aviary’s Phoenix. You do your image editing in your web browser and then save it to your desktop, where it will be ready for uploading to your Twitter account.
After choosing your image editor, it is time to roll up your sleeves and get creative. The column that displays your Tweets and profile takes up about 760 pixels of your screen. The space that is left on the screen for your background to display will depend on the screen resolution of the viewer. To be sure your background will not be cut off or tiled, your image should be no larger than 1680 x 1200, with a resolution of 72 dpi, which is a web standard. When the image is complete, the maximum file size should not exceed 800 KB.
In creating the layout of your background image, leave 65 pixels at the top to accommodate the Twitter logo and 200 pixels on the left side for your design. Twitter will align your background to the upper left of the screen, so the farther to the left an image appears the less likely it will be cut off on lower resolution screens. When you get your background the way you want it, simply upload it to your Twitter account.
If you have any tips and hints in creating a custom Twitter background, share them here for those of us that are not well-versed in working with images or image editors.
If you are using social media to promote your business and products, you might find that some of the themes and backgrounds that are offered as a standard on the sites do not suit your business or your tastes. They are usually somewhat generic, and may not even match the colors in your company logo, or let people know who you are when they find your site. However, sites like YouTube do allow you to create unique backgrounds that can show people who you are as well as what your YouTube content is about. It is a great feature that lets you get creative in getting your business to stand out from all the others.
The first thing you need to do is to choose an image editor in order to create or refine your business graphics. There are several free ones available to work quite well and are easy to use. Two of them are Gimp and Aviary’s Phoenix. Phoenix is web-based, but allows you to save your images to your computer. Once you have your image editor, you can begin to build your custom YouTube background.
Keep in mind that the background you create should be displayed under the YouTube logo and search bar, and should take into account the fixed size of the channel content. The best size of graphic to work with is 2000×2200 pixels, with a maximum file size of 256 KB. You also have to realize that different people will be viewing your background page in different screen resolutions, so be sure that the portions you want seen are to each side, above, and underneath where YouTube will center your channel content. Creating a background that is able to be seen in low screen resolutions is best, adding a “fade” color to each side to accommodate viewing on widescreen monitors. After you finish creating your design, sign into your account, and add your new custom YouTube background.
If you have design tips or hints in using custom YouTube backgrounds, please post them here. They can be fun to create, but frustrating at times if you are not well-versed in working with images.