So you’ve opened up a Twitter account, got a Facebook identity, new content for your website and SEO rich articles. Now what? How do you know if they are working and actually getting traffic to your site? Is anybody clicking or reading your information? The best way to find out if your social media marketing plan is working is to monitor it well.
It’s not that hard to find out, there are a few free applications and sites out in cyberspace that can let you see if your hard work is paying off. A couple of simple methods are using Twitter search and Google Alerts, there is lots of advice in their help sections to aid you in doing this. Others are custom built for this purpose and we will have a look at a few now.
Twazzup – Founded in 2009 Twazzup operates a real time news platform that uses filters to gather information on live internet content. In a nutshell, it’s a dashboard that can find all your mentions on Twitter and format them in a useful way. Read more
Twitter has become a tremendous tool to make money for small business, as the social media network can be used for listening, sharing, and learning. Creating communication with two-way messaging that gives both the follower and the business owner value for their time.
There are several posts and tips that can help you increase your Twitter followers, but by no means has this become a popularity contest in the business world. Yes athletes and celebrities have created large followings based upon their status in the public eye, but for a business it just doesn’t work that way. Read more
Social Media is not just for big business, a small company or individual can take advantage of these networks if you use your time wisely. With these different networks a small business can improve customer service and loyalty through marketing. Any business can take advantage of these networks and the increased visibility creates, not only trust factors with your customers, it also can be used for branding purposes.
The big question is why use these networks? Today’s consumers are switching back to old fashion values, people want to feel important again and not just like a number. Making use of these social networks connect you with the people who want to do business with a name and face, not just be herded around like cattle. We will examine a few sites and their use for small business owners. Read more
Since the inception of the Internet, businesses have become more reliant on the different types of marketing and product exposure that the online world can provide. One of these types is the social media network boom, with many businesses taking advantage of the growing trends in these online communities.
One social media network that most people are aware of is Facebook. Facebook was developed in 2004 and since that time has grown to currently have over 400 million active users. So how can this help your business? By being an active part of the Facebook community you and your business can increase your brand awareness and online presence. Read more
When using social media tools for any business project, know what tools are needed and understand how to use them to complete the task your looking at doing. There are a number of different types of tools that are available from the numerous social media networks that are around, picking the right network and tools can make your project so much more successful. To give a description of all the tools that are available would take an e-book, but gaining an understanding of the types of tools available for business is much more realistic.
One of the business objectives is for owners is to converse and engage with site visitors and customers, to assist to increase traffic and leads for your business. There are several media types that help your business do just that, they include text, audio, video and photography media networks. The products or services your business provides to clients will change the different tools required for use in your business needs. Read more